August 2014

Authored by Michael Guerin, TeamCain

So, no doubt (unless you have been on a desert island the last few months) you are familiar with the Ice Bucket Challenge.  It was started just this summer – the main social media side of it was started on Twitter by former Boston College baseball player Pete Frates, who has ALS.  The number of people who have taken up the challenge and “challenged” others has been growing exponentially since then. 

In Canada, the ALS (the disease, which is more commonly known as Lou Gehrig’s...